Valispace / Airbus

    Making a high-level concept tangible for professional users

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    We secured Airbus development contract for a collaboration feature by making a high-level concept feasible through iterative user testing and interviews with professional users.


    Airbus and Valispace aimed to modernize digital collaboration workflows. The challenge of the collaboration lied in translating a high level idea to concrete user requirements and prototype solutions that reflect constraints, complexity and scael sufficiently to get an approval for a development contract, securing 100.000s in funding to develop new features.


    Airbus & Valispace agreed on the high level concept of the solution, but Airbus had concerns regarding the practicality of a solution within the day to day reality of hardware engineering. Both sides had difficulty making their concerns more concrete in either writing or visuals. I joined the team and applied UX Research and UX Design method.


    Research Goal:
    Understand and refine user requirements for a collaboration feature in hardware engineering.


    • Unstructured User Interviews
    • Task based user testing with Experts
    • Post-interview with Experts
    • User Stories
    • Prototyping in Figma 
    Timeline, Tools, Ressources:
    • 2 Months
    • Google Analytics, Clarity, Optimizely
    What I did:
    • Organized and conducted weekly semi-structured interviews and user testing sessions.
    • Collaborated with internal Subject Matter Experts on writing and editing user stories, based on UX Research and expert knowledge.
    • Synthesized weekly insights and maintained regular alignment with key stakeholders, including the Customer Success Manager, Chief Product Officer, and Chief Technology Officer.
    • UX Research and Design efforts played a key role in securing a valuable development contract with Airbus, contributing funds to build the feature and fund the operations of the Startup. 
    • Spearheaded User Stories, User Testing and User Interviews in the company. 
    Key Learnings:
    • Professional users may struggle to articulate assumptions and complex workflows, because they have become second nature.
    • Task-based testing and interviews allow users to be more concrete about very specific and highly complex user needs.
    • Balancing industry constraints is crucial for successful innovation in workflows, avoiding replication of existing limitations or risking non-adoption by companies tied to established norms.